Bally

E-commerce for iconic luxury Swiss brand Bally. Timed to coincide with the opening of their new flagship stores in Milan and Beijing, their new site delivers an ambitious push on omni-channel services, and a renewed emphasis on brand storytelling. We developed a modular, mobile-first website structure that could evolve to meet the changing needs of the business, and the demands of a new decade. Centred on the connection of context and story, our website concept was driven by a focus on theme — foundational lenses that connect the brand and collections through the employment of Swiss grids and typography. Fully custom and personalised account section and rich editorial sections elevate the values and heritage of the brand.